∆ | ROB HANLY

Is a lack of clarity stopping your business from booming?

A lack of clarity causes owner-operated businesses to suffer from three problems: A bottleneck in leadership, unpredictable revenue, and disappearing profits.

If you've tried (and failed) to reach the next level in your business, I'm here to help. I help businesses owners with $15-50 million in sales to get clear on what needs to be done, and make it happen through their team.

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"Rob has a clarity to see the big picture of where you are, and where you need to go, but then he has the actual steps and processes to help you carry it out.  Every entrepreneur needs a Rob in their lives."

Travis Jamison
Owner, Smash Digital, Smash.VC

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How My Clients Have Gotten To The Next Level By Following My Advice
  • Client in the health industry was advised on how to solve an operational problem... and unlocked new growth channels, quintupling (5x) annual revenue in less than 12 months (without destroying profitability)

  • After being advised on how to bring alignment between co-founders in a sales driven industry, the client was able to align their team and unlock rapid growth... septupling (7x) their sales in 18 months - and earning themselves a position on the Inc Magazines annual list of fastest growing companies in America

  • By following advice on marketing and sales process, client secured exclusive US government contracts as providers of education and training to elite military branches

  • After struggling to match cash flow to growth, a manufacturing client was advised on how to change their cash conversion cycle... and achieved a 9.6x increase of annual operating cash flow as a percentage of revenue as a result. The owner used the excess free cash flow to pay down debts, improve balance sheet health, and secure their retirement

  • Client in a successful homewares company was the number one bottleneck in the company, and felt like they constantly had to hold their employees' hands to get anything achieved. After following advice on operational changes, the client removed themselves from (increasing total enterprise value by eliminating key man risk), went on a two-week holiday with no email or phone, and simultaneously doubled revenue in the same 12 month period

  • Successful client in the brokerage industry was seeking vertical integration to increase their size, and was advised on how they could reduce their risk capital by 90% and still effectively test the new venture. The test failed, the client learned this was not an effective innovation, and retained millions of dollars they would've otherwise lost in the original planned project.

  • Client in the health and fitness industry was able to tripled recurring revenue by following advice to re-structure their operational rhythms

  • European client selling direct to consumer was struggling with refunds. After following advice to re-structure their sales process, they halved their near-20% refund rate - immediately adding new profits

  • Consumer goods client in the USA was advised on how to re-engineer, re-negotiate, and re-structure their operating model... leading to a doubling in  EBITDA within 30 days (and without having to seek out a single new sale)

  • First time entrepreneur in a rapidly growing company was struggling with low perceived competence, self-doubt, and a sense of having just gotten lucky. Client was advised on how to understand their business, make decisions, and manage their growth, and later reported a sense that they finally knew they could handle whatever came to them.

  • 20 year industry veteran was struggling with liquidity and cash flow industries, creating stress at home, which carried into work, and created a downward spiral. Client was advised on how to adjust their operations and cash flow, as well as how to develop their leadership team. Growth and profitability were restored, in turn enabling the client to repair relationships with wife and children at home, ultimately becoming a more present father and partner

  • Stuck in a death-by-debt cycle, client was advised how to restructure cash flow and obligations. By following advice and negotiating more beneficial terms and pricing with vendors, cash flow from sales increased by 20%, and EBITDA lifted by 25%
If You And Your Business Have The Following Traits, I Can Advise You On How To Get To Your Next Level, Too...

Over the course of my career, I've worked with a diverse array of clients and companies.

I've worked with companies around the world, from America to Australia, India to Israel, and everywhere in between. I've worked in a diverse range of industries including software, supplements, screenprinting, medical publishing, cow-calf operations, and more.

In this time, I noticed that some clients are more successful in implementing my advice and realising value than others. Upon reflection, I've identified the six traits that my most successful clients have.

I believe that if you and your company have these traits, I can help you, too.

1. Established, multi-million dollar business

If you're the majority owner, and operator, of a privately held company with multiple million dollar revenues - I've found that $15m - $50m is the sweet spot, however some slightly smaller companies are acceptable - you are likely to see massive benefit from working with me.

This is because not only do I understand the strategic, operational, and financial challenges you've faced as your business has become more complex... but I understand how to help you navigate those challenges, and innovate to the next level.

If you're reading this, there's no doubt you've sacrificed a lot to build your business to its current levels of success. I want to help you make those sacrifices worth while.

And in my experience, I can only do that for you if you have an established, multi-million dollar business.


2. Deep industry experience, and focused on this business

When I work with clients, they need to be the industry expert.

They need to understand their customers and competitors, and have the knowledge required to compete. It's only when you have industry knowledge that I can help you with your business and navigating your operating context.

This means that if you've learned the ins and outs of your industry (I find that ten years or more of experience is a good heuristic), I can help you - even if you're not a business expert.

For example, I once advised the owner a cow-calf operation that was struggling to get to the next level.

The owner of the operation was an absolute expert, and could spot the difference between a Cachena and a Corriente from a mile away (which I certainly couldn't). But they were struggling with liquidity and cash flow issues.

On the flip side, while I didn't understand the industry in the same way that the owners did, I could help them with their business and operating context.

In the course of one intensive session in particular, I advised them on adjustments to their financial management that immediately improved their cash conversion cycle, unlocked new cash flow, and improved their liquidity (without incurring excess taxes).

This was only possible because they knew their industry and the constraints it provided, giving me a structure to advise them through.


3. Oriented towards improvement - even if it that improvement is counter-intuitive

The clients who succeed with me are always oriented towards being better... even if the given advice is counter-intuitive. 

In my experience, the "normal" way of doing things is rarely the best way. That's why I've recommended my clients to do counter-intuitive things like:

  • Increase cash flow by refusing millions of dollars in new sales, and actually shrinking top line revenue. (The new sales were on unmanageable terms for the company, and the buyer was unwilling to budge. If the company had taken on the sales on the requested terms, they would've become insolvent within 120 days.)

  • Boosting over all sales performance in 90 days by firing their top sales producer. (The top performer was demoralising the rest of the team with disruptive behaviour. After his removal, both sales and leadership performance improved.)

  • Change their weightlifting regime to improve the quality of their interpersonal relationships with the leadership team and other staff. (The owner was pursuing an aggressive strength training program, leading them to be stressed and over-caffeinated first thing in the morning, which made them irritable and agitated with  staff. Changing their strength program reduced this stress, and gave them an opportunity to train with their son).

Sometimes my advice is common sense. Sometimes it is counter-intuitive. But it always drives performance.

And if you're willing to follow that advice - even when it is counter-intuitive - then I can help you.


4. Open and coachable

If you are willing and capable of taking expert advice, then I am in a position to help you.

Over my career, I've taken the time to collect insights and information through extensive research (more than 1,200 books), experience (I've owned and operated my own businesses, as well as seeing inside companies from around the world of all shapes and sizes), and reflection.

My job is to translate that knowledge into valuable advice that you can use, and coach you through implementing it as needed.

But I can only help you get clear on how to get to the next level if you are open and coachable. 

For example, one of my clients was unsure how to get to the next level with their business. Through our conversations, I learned that his wife had threatened him with divorce if his company didn't start producing sufficient cash flow to provide a secure and high quality of life for the family.

If he had never shared this with me, I couldn't have advised him on how to mange the company to unlock the growth he needed, within the constraints of the stress he was experiencing.


5. Up to date financial reporting

If you have up to date financial statements (a balance sheet and income statement are fine), I can help you.

This is because the financial statements are the scoring system that tell me what you're doing right, and what you're doing wrong, in your business.

They also help me assess whether or not you'll receive meaningful value when implementing my advice. I strive to get a 10 to 1 return for my clients in return for my fees.

This is why you need to have up to date financial reporting for me to help you - because I want to make you more money.


What Clients Say About
Working With Me

"The advice and clarity Rob gives is invaluable. Not only did his advice help us 5x our annual revenue in twelve months, but he has helped me to understand and  leverage my strengths more effectively"

Aaron Evans
Owner, BodyBrand

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"It's almost like a therapy session for my business.  I've gained a ton of knowledge from you... it's helped us get clarity on our business, and what we should be focusing on.  And as a result our EBIT just kept going up every month."

Jeff Root
Owner, Digital BGA

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"If you'd have told me everything that was going to go on in 2020, and then that I'd still have made more revenue, profit, and cashflow than the year before, I would've called you crazy.  Yet with your advice, here we are."

Rusty Koss
Owner, Koss Creative

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"Working with Rob is a no brainer. He has guided me on cutting away my distractions so I can focus, showed me how to leverage my psychology to lift my company's performance, and even found me millions in new profits over the next few years - easily recouping me a 25x return on my investment"

Boris Schrenzel
Owner, Nutrisolution

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How I Help Business Owners Get To Their Next Level
One Day Intensives

In a Deep Dive Day, we do a complete breakdown of your business to identify what you need to do to take it to the next level.

But we don't look at your business in a vacuum. Together, we'll analyse your unique psychological makeup, your team, your current situation, and the opportunities in front of you to take your business to the next level.

You will walk away with a clear plan of what to do in your strategy, operations, and finances over the next 100 days to unlock growth of revenue, profits, and cash flow.

Advisory
Advisory is most suitable for when a leader feels like they're doing it all alone, and wants accountability and support to drive their business to the next level.

Over time, this relationship compounds in its impact. This is because I get to truly understand you and your business, so I can give you personalised advice - not some off the shelf "paint by numbers" suggestions with no grounding in reality.

Becoming a private advisory client gives you the opportunity to “pick my brain” to get more profits, cashflow, and turnover, faster. 
How I Help Business Owners Get To Their Next Level
One Day Intensives

In a Deep Dive Day, we do a complete breakdown of your business to identify what you need to do to take it to the next level.

But we don't look at your business in a vacuum. Together, we'll analyse your unique psychological makeup, your team, your current situation, and the opportunities in front of you to take your business to the next level.

You will walk away with a clear plan of what to do in your strategy, operations, and finances over the next 100 days to unlock growth of revenue, profits, and cash flow.

Advisory
Advisory is most suitable for when a leader feels like they're doing it all alone, and wants accountability and support to drive their business to the next level.

Over time, this relationship compounds in its impact. This is because I get to truly understand you and your business, so I can give you personalised advice - not some off the shelf "paint by numbers" suggestions with no grounding in reality.

Becoming a private advisory client gives you the opportunity to “pick my brain” to get more profits, cashflow, and turnover, faster. 

Hanly Strategic Consulting Group
Pyketree Business Centre
Suite 3, Industry Street, Zone 5, Central Business District, Santa Venera, CBD5030, Malta

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