Hey, I'm Rob.
My first "business" was as a commission-only salesperson. I learned to eat what I killed and what works beats what sounds good.
That was almost 20 years ago.
Since then I’ve built, owned, operated, and consulted for businesses, focusing on what affects the numbers - not what sounds good.
This means I’ve actually gotten my hands dirty, and in a range of businesses. I've worked with a diverse range of industries, from manufacturing and health to publishing and fitness, across the globe including the USA, Canada, Israel, and Australia.
So what I share isn’t just theory from all the books I’ve read (and there’s been a lot). Instead, it’s lessons learned from applying ideas, and getting measurable results from the experience.
To help speed up my understanding, I've supplemented my hands-on efforts with study. I’ve studied finance, direct response marketing, leadership, operations, and more… and then gone and applied what I’ve learned.
As a result, my hands-on, data-driven approach focuses on increasing cash flow, optimizing operations, and aligning teams for success to grow profits and cash without the guesswork.