I'm not just some guy who simply gives advice without any personal experience. I've lived it, too, and have the scars and stories to prove it.I founded or co-founded a number of companies, including a niche medical publishing company.
I've personally started, scaled, or turned around a number of businesses in a range of industries.
We initially drove sales through partnerships and leveraging under-utilised assets, before adding paid acquisition and community-oriented sales channels. I lead our innovations in sales and marketing to the point that we were getting 15:1 return on ad spend as we scaled our marketing.I have performed multiple turnarounds, across multiple industries.
These situations had me put true skin in the game to keep companies in business, and people employed. Driving these companies back to good health, and guiding their innovation so they were able to secure their future, has given me an intimate understanding of how the different parts of a busienss work together.But of course, not all my experiences have been successful.
When I was younger, I was naive and ideological about business. My fantasy views of the way the world worked forced me into an array of horrible experiences - I've been betrayed by a business partner who secretly had me removed from bank accounts (and then lied about it), I've had explosive arguments with company employees that destroyed enterprise value, and more.From each experience I've had, I've ensured that I've added to my knowledge and skills - knowledge and skills that I can use to help my clients achieve greater results in their business.You can see the results I've helped my clients get here.